Social Media Manager

Job Title: Social Media Manager Reports to: Director Marketing

Job Type: Salaried, Exempt Location: Remote

Salary Range: $51,000- $57,000

Position Overview

As a Social Media Manager, you will report to a Director of Marketing and will serve as the social media marketing lead for the University’s social channels. In this role, you will act as a channel manager for Antioch’s primary social media profile, supporting lead generation and communications efforts on social media for the University.

In this role, you will act as a direct line of contact for Antioch in matters concerning social media marketing execution and channel moderation. This is a perfect opportunity for someone with exceptional attention to detail and a passion for crafting story-driven social media content that both enhances and supports Antioch University’s brand, while also resonating with our various audiences.

As Social Media Manager, you will work with Antioch’s Marketing Directors to develop long- and short-term goals to support enrollment and growth of brand awareness. This role requires critical and strategic thinking skills, the ability to speak about a number of different specialized topics, initiative to seek out opportunities as well as support and experts, and sensitivity and professionalism at all times in communications about programs, students, staff, faculty, social, environmental, and economic justice, and diversity issues.

Essential Functions & Primary Responsibilities

• Content Generation & Implementation
  • Work with Marketing & Communications leadership, team members, and academic departments to define social media stories and narratives that both support the strategic initiative and resonate with end users
  • Collaborate with marketing leadership to develop and refine posting and content strategies that support recruitment, branding, and alumni campaigns.
  • Research, write, edit, and publish engaging materials for social platforms that are captivating, relevant, on brand, authentic, and promote Antioch
  • Create, support, and schedule social content calendar with daily/weekly posts to promote brand awareness and thought leadership to Antioch’s audiences on Facebook, Linkedin, YouTube, Twitter, Instagram, and other platforms.
  • Create and support admissions events with posts, shares, and other engaging content
  • Leverage knowledge of marketing communications strategy across social channels, including video
  • Support SEO and SEM initiatives through optimization of social media strategies and inbound marketing to improve website traffic from social channels and generate leads.
  • Engage in partnership development across social platforms through influencers and existing partners.
  • Maintain a consistent brand voice in all communications and postings.
  • Work with partner agencies to develop content, leverage existing campaigns, and outline organic and paid posting strategies
  • Report on KPIs and progress, and interpret analytics according to stated goals.

• Community Management
  • Participate in and moderate conversations happening on various Antioch social media channels (ie. Facebook & LinkedIn comments, Twitter mentions and tags, etc.)
  • Interact with and cross-post with Antioch partner organizations
  • Develop and implement a plan for social listening around Antioch University, it’s campuses, and programs, as well as for general industry information in focus areas where Antioch has expertise
  • Work with Marketing Directors to develop and implement strategy to connect prospective students to other students, alumni, and faculty using a peer-to-peer networking tool and other available platforms

• Training/Supervision
  • Advise faculty, staff, and students on best practices for social media posts to help ensure accurate and on-brand posting across all platforms, especially LinkedIn, Facebook, Twitter, and Instagram
  • Train and manage work study students to assist with generating content for social media platforms

• Miscellaneous
  • Pursue self-education and development to enhance skills and abilities
  • Performs other duties as assigned

Knowledge, Skills and Abilities

This position requires the following knowledge, skills and abilities:

Qualifications

? Bachelor’s degree in creative writing, English, journalism, communications or closely related field required; Master’s degree preferred
? Minimum of three years of experience in communications or marketing, focused on social media
? Experience in higher education, nonprofit, or for-profit social enterprise preferred

Hours of Employment

This is a full-time position serving a national university. A work schedule will be established in consultation with the supervisor. The typical work week is Monday through Friday, 40 hours per week with occasional evening and/or weekend hours.

Work Location
position may be located at a campus or remote.

Physical Requirements
While performing the duties of this job, the staff member is regularly required to sit, stand, use hands and fingers, and talk or hear. The employee is occasionally required to reach with hands and arms. The individual must regularly lift and/or carry up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust focus. Requires daily use of computer and other standard office equipment.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

To Apply: Qualified applicants must submit a cover letter, resume/CV, and three business references with contact information at the time of application.

Antioch University provides equal opportunithttps://ats.applicantone.com/Careers/antiochuniversity?ATSPopupJob=102408&src=DLy for all qualified applicants and does not discriminate on the basis of race, color, national origin, religion, sex, sexual orientation, gender identify, age, disability, veteran status, or any other protected classification.