Head of Marketing and Communications

Job Title

Head of Marketing and Communications

Manager

Commercial Director

Location

Rathmines – Hybrid

The Irish Heart Foundation is a community of people who fight to protect the cardiovascular health of everyone in Ireland. Since 1966, we have been defending, empowering and caring for Irish hearts, working to eliminate preventable death and disability from heart disease and stroke, and to support and care for those living with these life-changing conditions.

This is a really wonderful opportunity to work as part of an ambitious national charity, with a passionate team, who care deeply about the communities, patients and families we serve.

It is a pivotal time in the Irish Heart Foundation as we embark on a strong growth trajectory in our Patient Care services as well as our continued focus on innovative health promotion and prevention campaigns to reduce cardiovascular risk.

The Role

We are looking for a gifted story teller who can bring our work and the stories of our patients to life in the most urgent and empathetic way. Our new colleague will be a creative individual with an instinct for traditional and digital media alike.

The Head of Marketing and Communications, reporting to the Commercial Director and working closely with the SMT, will lead a team of 5 experienced direct reports, with responsibility for Marketing, Communications and Digital functions.

Key Responsibilities

Marketing

• Brief and lead strategy for cross-channel marketing and health campaigns.
• Ensure all marketing activity is results-oriented and that projects are delivered to agreed deadlines and budget.
• Ensure the consistent use and development of the Irish Heart Foundation brand across all marketing materials and activities.
• Working in partnership with the fundraising team to deliver consistent and emotive fundraising campaigns in line with organisational goals.

Communications

· Develop and implement strategic communications plans that build awareness of cardiovascular health and help shape national opinion on a broad range of associated policy issues.

• Working with a PR supplier, lead proactive PR and press office activity that maximises media opportunities and puts the organisation at the heart of the public debate.

Digital

• Working as part of the internal Web Group and in collaboration with our external web agency, ensure that in all web development the user experience is paramount and performance is measured against clear KPIs.
• Ensure the Irish Heart Foundation is keeping up to date with and upskilling on the latest trends and best practices in digital marketing, fundraising, analytics and measurement.
• Oversee the development of a cross-organisational programme of supporter experience for the Irish Heart Foundation’s database of supporters and a strategy to grow their engagement with and support of the organisation.

General

• Manage the Irish Heart Foundation’s Marketing and Communications Team, which has responsibility for PR, communications, marketing and health campaigns, brand management, digital and supporter experience.
• Attend monthly Senior Management Team meetings to review and agree communications and marketing strategy and priorities.
• Oversee integrated marketing and communications across the organisation’s departments (health promotion, patient support, advocacy and fundraising), including working closely with the Health Information Manager.
• Manage budgets for Marketing and Communications Team activities. Measure, monitor and adjust plans and reallocate budget where needed.
• Together with colleagues, drive a data-informed and evidence-based culture of testing and reporting throughout the organisation.
• As a senior member of the Fundraising, Marketing and Communications Department, contribute to fostering a positive, results-oriented and supporter-focused work environment and culture.
• Attend IHF team meetings and undertake appropriate staff development and training opportunities as agreed with the line manager.
• The successful candidate is expected to be flexible in this role and carry out other duties that may be assigned to him/her from time to time.

Skills and Experience Required

• 3 years experience as a people manager with a proven track record of leading a high performing team.
• Degree in Communications, Business, Marketing or related field is desirable
• Minimum 5 years experience in a Marketing & Communications role, devising and delivering campaign driven marketing initiatives
• A strategic mind-set with the ability to meet targets, monitor progress and budgets, and report on performance.
• Excellent relationship management and interpersonal skills with the ability to work collaboratively with colleagues to find the best solutions to challenges.
• Self-starter excited by the potential of working in a small, dynamic and growing team.
• Ability to priortise and manage competing deadlines and priorities, and work calmly as part of a small team in a busy organisation.
• Warm, collaborative, enthusiastic, and fun!

Benefits of working with Irish Heart Foundation:

Flexible working with our hybrid working model, our team enjoy more flexibility working from home and our Head office location in Rathmines (2 days per week office based) or more if you prefer!

We provide benefits to help you protect your health and financial security; and give you peace of mind.

• Pension scheme with employer contributions, from day 1 of service
• Life assurance of 4 times base salary with immediate effect
• Income continuance/disability benefit, at no cost to you from day 1 of service
• Paid Maternity leave
• Company sick pay
• Generous annual leave policy including additional company days
• Bike to Work Scheme, Travel Saver Tickets, Excellent public transport links
• Employee assistance Programme
• A wonderful office we are proud of with excellent working, kitchen and changing facilities
• Events organised by social club and Health and Well-being Committee
• CPR Training for all employees
• Ongoing Training and Development initiatives to help you grow your career with us

Details of Role and Application Process

This is a full-time permanent role, Monday to Friday. The role is based in the Irish Heart Foundation’s offices in Rathmines, Dublin. Currently staff are working on a hybrid basis, with two days spent in the office (Monday and Thursday) and three days spent working from home.

To apply, please provide an up-to-date CV and cover letter outlining how you suit the role.

The closing date is COB 16th January 2022

The Irish Heart Foundation is an equal opportunities employer.

The Irish Heart Foundation has a no smoking policy. Employees are not permitted to smoke whilst undertaking any duties on behalf of the Foundation.

Job Types: Full-time, Permanent

Salary: €65,000.00-€70,000.00 per year

Benefits:

• Bike to work scheme
• Company events
• Company pension
• Employee assistance program
• Sick pay
• Wellness program
• Work from home

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Rathmines, Dublin, CO. Dublin: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Do you have minimum 3 years experience managing a team?
• Do you have minimum 5 years experience in a Marketing or Communications role?
• Do you have experience devising and delivering Marketing Campaigns?

Education:

• Bachelor’s (preferred)

Language:

• English (required)

Work authorisation:

• Ireland (required)