Digital Marketing Assistant

Inspired by lifestyle. Driven by opportunity.

That’s the vision of the City of Gold Coast.

The City of Gold Coast is Australia’s second-largest local government authority, and our people are united in their passion for delivering the best for our City.

Why join the City of Gold Coast? What’s in it for you?

When you join the City of Gold Coast, we provide pathways and opportunities for you to grow and achieve your potential; we look out for your health and wellbeing with our Fitness Passport and Employee Assistance Programs, and we offer flexible work and hybrid office/work from home options to allow you to have more time doing the things you enjoy. We have a generous superannuation scheme and an employee-driven Social Club to get you amongst the action!

About the branch

Located in the City Operations Directorate, the Customer Experience and Communication branch leads all external marketing, communication, digital, community engagement, customer experience and web services areas on behalf of the City of Gold Coast (City).

About the role

Do you have a flair for social media and an understanding of digital marketing? We’re looking for someone to help produce and implement high quality and engaging content for our social and digital marketing channels.

The Digital Marketing Assistant will support the Digital Marketing & Social Media Officer in creating and scheduling content that can be used on a range of social media platforms to engage with our communities.

Along with enthusiasm for digital marketing, creative flair, and the right technical know-how, it’s important you can flourish as a member of our close-knit team and demonstrate the City’s shared values.

Key responsibilities include but are not limited to:

• Collaborate on the management and administration of the social media calendar
• Produce and deliver the eNewsletter ‘Gold Coast Weekly’
• Work with internal stakeholders to deliver elements of social media campaigns
• Monitor social media audience interaction and actively engage with audiences on all channels
• Source brief and/or produce multimedia content (e.g. Audio/Visual) for placement on owned social media channels
• Assist with associated reporting, statistics and trends
• Deliver communication activities to meet operational and project-related requirements.

About You

• Some experience in a social/digital communications role would be advantageous however a can-do attitude and desire to learn is most important
• Ability to develop and deliver engaging web and social media content appealing to a range of target audiences
• Knowledge on best practices and emerging trends in social media in key platforms including but not limited to Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube
• Experience in social media copywriting and content creation
• Savvy skills in eDM campaign platform
• A demonstrated ability to draw conclusions on social media and eDM activity performance
• Apositive relationship building approach and effective stakeholder management skills
• Effective multi-tasking and time-management skills, with the ability to prioritise tasks
• Basic skills in photo editing and video editing
• A passion for growing their career in social media and digital marketing

The City of Gold Coast is an equal opportunity employer dedicated to promoting an inclusive and diverse workplace. We are committed to supporting an environment where all employees, regardless of their differences or similarities, feel valued, respected and supported. Aboriginal and Torres Strait Islander persons are encouraged to apply.

Please note applications for all of our vacancies close at 10.30pm on the listed closing date.