Senior Digital Marketing Executive

National_ Senior Digital Marketing Executive

Overview of the role

Responsible for the day-to-day management and execution of all digital marketing efforts for CFC brand, both residential and commercial. Work closely with a digital agency to oversee and supervise activities on Social Media, owned and paid channels.

What you will do

• Manage digital marketing calendar inclusive of social media initiatives, corporate promotional campaigns, events and online communication, and other email and digital campaigns.
• Oversee the social media strategy and lead the development and execution of social media plans to engage and grow our audience; leverage content, and existing on and emerging platforms to engage with known and community members and new audiences.
• Ensure website and mobile app content are continuously updated and correct.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal/external teams to create landing pages and optimize the online user experience.
• Update all project brochures with the correct content and inventory.
• Create content for online and offline platforms.
• Develop concept, implementation, and distribution of annual giveaways.
• Aid in city branding and corporate campaigns.
• Assist in branding and naming exercises for new projects.
• Implement and maintain time-lapse footage and updates on all our platforms.
• CCPM mobile updates
• Prepare digital platform report analysis of Al-Futtaim’s performance including dashboards.
• Hybriss implementation of campaigns and EDMs.
• I-tables updates to make sure all inventory is on the i-tables.
• Handle events’ coverages with agencies.