Senior Digital Marketing Executive

January 17, 2023

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Job Description

Job Description


National_ Senior Digital Marketing Executive

Overview of the role

Responsible for the day-to-day management and execution of all digital marketing efforts for CFC brand, both residential and commercial. Work closely with a digital agency to oversee and supervise activities on Social Media, owned and paid channels.


What you will do


  • Manage digital marketing calendar inclusive of social media initiatives, corporate promotional campaigns, events and online communication, and other email and digital campaigns.
  • Oversee the social media strategy and lead the development and execution of social media plans to engage and grow our audience; leverage content, and existing on and emerging platforms to engage with known and community members and new audiences.
  • Ensure website and mobile app content are continuously updated and correct.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Collaborate with internal/external teams to create landing pages and optimize the online user experience.
  • Update all project brochures with the correct content and inventory.
  • Create content for online and offline platforms.
  • Develop concept, implementation, and distribution of annual giveaways.
  • Aid in city branding and corporate campaigns.
  • Assist in branding and naming exercises for new projects.
  • Implement and maintain time-lapse footage and updates on all our platforms.
  • CCPM mobile updates
  • Prepare digital platform report analysis of Al-Futtaim’s performance including dashboards.
  • Hybriss implementation of campaigns and EDMs.
  • I-tables updates to make sure all inventory is on the i-tables.
  • Handle events’ coverages with agencies.