Marketing Manager

• Remuneration range $119,894 to $137,674 pa
• Full-time continuing appointment
• Toowoomba or Springfield campus

We are seeking an innovative Brand and Campaign Marketing Manager to join our growing team. The role reports to the Director (Marketing) and is responsible for developing and implementing results-driven marketing and brand activation initiatives to enhance UniSQ’s brand and drive prospective student engagement, preference, and applications.

You will lead a team of marketing, advertising and brand specialists who value collaboration and teamwork and have built strong partnerships across the University, to design and deliver the go-to-market framework and ensure the effective management and optimisation of marketing activities.

You will be an exceptional communicator with a natural ability to proactively manage multiple cross functional stakeholders and influence decisions on our marketing and brand strategy.

What you’ll be doing

• Managing the planning, creation and delivery of an integrated brand and recruitment marketing go-to-market strategy for UniSQ.
• Leading the performance, optimisation, reporting and ROI of all online and offline campaign and marketing initiatives, to drive customer engagement and conversions.
• Optimising the marketing spend and personalisation efforts, to drive a greater return on investment and a robust view of channel performance.
• Working cross functionally and with external agency partners to ensure campaign targets are defined and effective benchmarks established for key activities.
• Developing and utilising detailed audience behavioural insights, customer journey and experience plans, to optimise all brand and recruitment campaign performance.
• Managing creative, media and digital agency partnerships, with strong strategic and tactical contributions to UniSQ marketing and brand objectives.
• Growing and utilising relationships with key internal stakeholders, while managing expectations and course promotion performance.
• Leading our enthusiastic and high achieving brand and campaigns team, ensuring optimal performance, support, and cohesion.

To be successful in this role you will have:

• Relevant tertiary qualifications in marketing or a related discipline (advertising, brand, or communications), with extensive relevant, demonstrated performance marketing and management experience, or a combination of relevant experience and education/training.
• Extensive experience in marketing and advertising across digital and non-digital channels, with a strong understanding of brand and reputation marketing, including how to apply brand governance across all channels and assets.
• Demonstrated ability to develop and execute integrated creative and marketing plans for complex product types, utilising multiple online and offline channels.
• Experience working with media, digital and creative agencies, having delivered complex brand and marketing campaigns.
• Experience in organisational brand management, including brand strategy, visual identity guidelines and brand architecture.
• Experience with marketing data management and dashboard platforms and tools (Google, Adobe, PowerBI etc).
• Demonstrated financial and budget management experience.
• Demonstrated ability to independently organise and manage a wide variety of complex tasks and projects to meet conflicting priorities and deadlines and achieve high quality strategic outcomes.
• Strong cross functional stakeholder management and ability to influence decision making.
• Strong presentation, influencing and communication skills.
• Experience managing high performing teams, staff development, and participation in positive and successful organisation wide objectives.
• Alignment with the core University values of Respect, Integrity, and Excellence.

Benefits we’ll offer you:

A range of rewarding career, financial and lifestyle benefits including:

• Generous employer superannuation contributions.
• Flexible working arrangements to maintain positive work / life balance.
• Professional development and on the job learning programs.
• Fit and Well Corporate Program which includes on-site gym membership.
• Discounted health services.

This is a highly rewarding opportunity to lead the brand and marketing function of UniSQ, while we continue to grow our brand efficacy and student population.

The University offers a range of different ways of working and connecting across our physical and virtual spaces to meet the needs of our students, partners and community. We value diversity and strive to foster an inclusive environment that is underpinned by our values and champions, embraces and respects differences.