Business Development Representative

Outbound Telemarketers expand an organization’s reach by generating new business opportunities. Through a combination of market research, networking, and outreach, they strategically identify and contact qualified leads. Business development representatives book meetings between qualified leads and sales representatives, moving leads into the sales pipeline.

Telemarketers focus on top-of-funnel activity, using outbound tactics to generate leads. They harness industry expertise and subject matter knowledge to diagnose a prospect’s pain points and convey the value of their solutions. Telemarketers strategically contact decision-makers within target accounts and tailor their outreach strategy to the title, department, and seniority of their desired point-of-contact. Their metric of success revolves around annual quotas concerning the number of discovery meetings booked, the volume of leads qualified, or percentages of revenue connected to lead generation activities.

Responsibilities

• Qualify leads from marketing campaigns as sales opportunities.
• Contact potential clients through cold calls and emails.
• Present our company to potential clients.
• Identify client needs and suggest appropriate products/services.
• Customize product solutions to increase customer satisfaction.
• Proactively seek new business opportunities in the market.
• Set up meetings or calls between (prospective) clients and Account Executives.
• Report to the Marketing Manager on (weekly/monthly/quarterly) sales results.
• Stay up-to-date with new products/services and new pricing/payment plans.