Marketing Communications Manager
Job Description
Full Job Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
Banana Island Resort Doha by Anantara is a crescent of golden beach and over water villas just off the coast of downtown Doha. Accessible by private catamaran, escape for family adventures, ocean thrills or serene spa bliss.
Enjoy an alcohol-free atmosphere with the little ones as you surf, dive, golf, bowl or cinema. Race across lagoon waters with a host of motorised water sports. Unwind in the Middle East’s only wellness centre in a resort setting, spread across lush botanical gardens.
You will work closely with the Director of Sales & Marketing, General Manager, Regional Office, and your team to set up, establish and drive the hotels’ financial performance and create results by maximizing efforts with innovative marketing and communication ideas. You will develop rapports with key media and international media agencies. You will be responsible to build and develop the hotels’ sales and marketing leadership in your geographic assignment. Through your effective management, passion, and enthusiasm you will be able to successfully inspire and coach your team and ensure marketing brand standards are fully respected. You would also oversee the implementation of marketing and PR strategies to meet changing market and competitive conditions as well as monitor competitor marketing and PR activities. With the growing importance of social media, the responsibility for monitoring and implementation lies with his role. We would like you to establish and maintain relationships with industry influencers and key strategic partners as well as to maintain a consistent brand image throughout all sales, PR, marketing, and MarCom activities. Lastly, you would oversee the implementation of the brand strategy and brand standards at a hotel level and implements corrective measures if necessary.
Key Responsibilities
Manage, develop, and implement a marketing and communications strategy by property for the Hotels & Resorts located in the assigned region
Manage all brand, advertising, and marketing, creative and media buying
Ensure all Marketing collaterals are as per brand standards and audits are conducted regularly across the resort including rooms, dining venues, spa, leisure facilities, meeting and event spaces, in-room TV, and digital screens.
Maintain and direct all third-party related agencies as per the hotels and resorts’ requirements
Manage an effective e-Communications and social media strategy to support the overall business objectives
Identify potential sponsorship and promotional opportunities for each property and manage the strategic business alliances and relationships
Monitor industry trends and keep senior managers appraised of brand perceptions and any potential issues that would hurt the business
Liaise and meet regularly with individual property General Managers and Department Heads to ensure that all specific requirements for marketing related work are managed
Effectively communicates with all levels, manages reports
A strong leader, who can articulate a vision and translate it to reality
Brand ambassador
Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.
Create and implement PR plans and set budgets that help promote room, food & beverage, and spa
Excellent command of the English language, both written and spoken, for liaison with media, writing of press material, writing of internal communications, marketing copywriting, and proofreading.
Ensure dispatch and a strong influx of relevant information to the key media
Pitch stories to the Maison to English and Arabic titles and develop PR coverage reports every month
Manage media inquiries and interview requests
Coordinate photoshoots, promotional videos, and any type of event that has to do with the communication and/or publicity of the hotel.
Be the guardian of the hotel’s social media platforms
Develop social media campaigns to help achieve social media exposure and to drive followers
Develop and plan social media calendar, post daily feed for hotel’s social media channels per hotel’s brand standard
- Bachelor’s degree equivalent International degree in Marketing, Business or Commerce MBA
- 5+ years of international marketing and communications experience
- Previous experience as Marketing Communications Manager in a luxurious hotel brand or agency background
