Direct Marketing Manager

Job Description

WHAT TO EXPECT

Land Rover Direct Communications:

• Develop bespoke direct communication strategies for each Land Rover launch programme, that provide maximum return for the business
• Deliver communications plans that align with this strategy and overall x-channel campaign timings
• Create tailored email and print assets, optimised for the channel and the audience whilst cohesive with the overall creative platform
• Provide toolkits to NSC markets to allow for the local activation of global campaign strategies, communications plans and creative assets
• Contribute to the planning, creative & delivery of data capture methods that support campaign personalisation ambitions e.g. ‘KMI forms’
• Ensure each Direct Marketing campaign is firmly based upon audience insights, key brand messages and product benefits
• Responsible for ensuring all content is product-correct and approved by SMEs
• Seek engaging new creative approaches and innovative personalisation opportunities across channels
• Communicate clearly and effectively with Regional and NSC contacts to encourage roll-out of campaigns globally
• Implement an approach that allows the centre to measure market implementation and performance of campaigns to enable ongoing improvement
• Responsibility for production budget control and key contact for agency fee discussions
• Management of the scope of work, agency team structure and resource to ensure correct skills set
• Manage, support and develop the Land Rover Direct Communications Coordinator

Jaguar and Land Rover Magazines:

• Responsible for maintaining & optimising the customer magazine strategy including cadence, channel(s) and messaging to ensure the magazine delivers against objectives of the touch point
• Lead the content planning to guarantee it delivers against customer and business objectives – taking part in senior stakeholder content discussions
• Play an active role in content development. Oversee all shoot planning, vehicle logistics, product selection, contributor and talent selection, Pre Production meetings.
• Manage the review and approval process for all content – with ultimate responsibility for ensuring content is the correct visual style and tone of voice, is product-correct, approved by SMEs and the Global Legal Team
• Oversee localisation of magazine content for market uptake including supplementary local content development, translation process and market sign off – building strong relationships with market colleagues
• Manage the agency team, content development and budgets
• Ensure project milestones are delivered on time
• In partnership with the Social Media and Website Managers, continue to plan and publish magazine imagery and film content across digital channels
• Manage, support and develop the Direct Marketing Coordinator

WHAT YOU’LL NEED

• Excellent project management skills with the ability to multitask in a demanding environment
• Enthusiastic, diplomatic and able to operate under pressure
• Ability to develop creative ideas and transform them into reality
• Strong understanding of different audiences of each nameplate
• Strong understanding of each channel in the comms mix
• Strong understanding of the Jaguar and Land Rover brands
• Experience of working to tight deadlines
• Highly organised with a keen attention to detail
• Commercial mindset
• Record of improving diversity in output
• Ability to build strong relationships with stakeholders and external contacts as well as within the business
• Strong team player
• Dependable, flexible and adaptable to change
• Strong communication skills – both spoken and written
• Ability to present when needed
• Strong numeracy and budgeting skills with experience using SAP
• Strong computer skills, especially in Excel, Word and PowerPoint

SO WHY US?

Bring all this to the home of premium innovation, and you’ll find the opportunities to further your career with a world-class team, a discounted car purchase and lease scheme for you and your family, membership of a competitive pension plan, private medical cover and performance related bonus scheme. As a manager, you’ll also be able to select one of our luxury premium vehicles to lease at a fraction of the cost. All this and more makes Jaguar Land Rover the perfect place to continue your journey.

This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office. At Jaguar Land Rover, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role. Further details can be discussed with the Hiring Manager at interview stage.

Please be aware that we may close this vacancy for applications before the stated deadline if we receive a high volume of interest. We strongly advise you to submit your application as early as possible.

Jaguar Land Rover is committed to equal opportunity for all.